9:26am – New ads. Same vibrant colors dancing spastically on black background to indie rock. It’s a party up in here. “Just to let you in on our process a little bit — these guys are incredibly creative, they just couldn’t stop. They took these same dancers and came up with what you’re about to see…” another ad, same but this time with graffiti-esque background. Those will be running shortly. “Now I’d like to talk about a product we introduced in September. It’s called Apple TV.”

9:27am – “You should go with your codename — I might call this iTV five times, but it’s Apple TV. You can buy great content on iTunes… and you can put that content on your iPod. Now you can buy a widescreen TV and hook up an Apple TV to it, and wireless transmit that content to your bigscreen TV. It’s that simple. Let’s look at the back to refresh ourselves. USB 2, Ethernet, WiFi, HDMI, component, audio, and optical out.” Same as it was September, no real surprises here.

9:29am – “Let me tell you more about what this box does. 720p high def video. It’s got a 40GB hard drive, which comes in handy for something I’m about to show you… and 802.11b/g/n, and an Intel processor. It’s a really cool box. It works with video, music, and photos. You can auto-sync content from your PC, and you can stream content from up to 5 computers.”

9:30am – “Let’s examine this in a little more detail. Just like in iTunes you can setup your Apple TV — take my 10 most recent unwatched movies and it’ll automatically stream in the background to Apple TV and be stored on the hard drive. So whenever I got to watch something, they’re there. I can stream wirelessly from five computers. I can watch it from other computers in the house but it’s not stored on the hard drive. PCs or Macs, I just choose the computer of my life.” [A MacBook Pro.]

9:31am – Showing screensaver, shows your photos on your TV. Here’s what it looks like, Movies, TV shows, Podcasts, music… we have all my movies that are stored on my Apple TV. I can also look at theatrical trailers, streaming right from Apple.com.” I’m gonna watch one called the Good Shepherd, let’s watch this… ” It’s demoing live, but somehow we doubt this is 720p, especially on a 40-foot screen. Whatever it is, it looks pretty good. “You can sit on your couch and watch theatrical movie trailers on your Apple TV. Let’s play Zoolander, here…”

9:33am – “So that’s movies, now let’s go take a look at TV shows here. Again, it’s incredibly cool, let’s check out Heroes.” Demoing more video.

9:36am – Still demoing… ok, we’re back. “Well, that’s TV shows. Now let me show you music. Now iTV is– heh, Apple TV… it turns out it’s awesome for listening to music on your home theater system. Let me go down into playlists here, I’ve got a favorites playlist, I’ll just shuffle some songs to show you what it’s like playing some music.” Slick black iPod-like interface on screen, CoverFlow… it flips the image. “It does that so it doesn’t burn a hole in your plasma TV.”

9:37am – “Now let’s go to photos — these are high def, we can see your photos right on your TV. Here’s an example of a photo album I made…”

9:38am – “What I’ve been demonstrating so far is primarily content synced from my computer. Now let’s connect to someone else’s computer… Phil Shiller my neighbor has come over.” Phil’s on stage. Phil’s carrying a BlackBook — showing the streamed interface, looking through 30 Rock.

9:39am – “Thank you Phil! That is Apple TV.”

9:40am – “We think this is pretty cool. Movies, TV shows, music, and photos all on your widescreen TV. Priced at $299.” “And, we’ll be shipping them in February, we’ll be taking order starting today.” “Enjoy your media on your bigscreen TV, we think this is really going to be something special.” Steve takes a swig. “Ahem.” Apple logo.

source:http://www.engadget.com/2007/01/09/live-from-macworld-2007-steve-jobs-keynote/